Opleidingsinformatie:
Product Management can be characterized as a dynamic field nowadays. The Product Manager has an important role in the organization and it functions as a central link between research, product development, marketing, sales and finance. In order to excel in the role of Product Manager, essential knowledge and skills are highly necessary. The Product Management course by Utrecht Business School is designed to offer you up-to-date concepts, the latest insights and tools you need as a Product Manager in order to level up as a Product Manager and your organization as well.
Topics discussed during the course
- The latest trends in product development and product management
- How to formulate a product strategy in alignment with the business strategy
- How to launch a product plan that is competitive and achievable
- How to integrate and implement the product strategy within the organization
- What role development, planning and marketing play in product strategy
- What skill sets are necessary in order to implement a product plan throughout the organization
- How to measure the product strategy’s effectivity and how to make adjustments if needed
Outcome
After completing the Product Management course, you have gained the latest insights en solid knowledge in areas like product development, financial planning en marketing. More importantly, you are now able to implement product related policies within the organization independently. You are now also fully aware of the strategic and practical implications of your decision as a Product Manager. You have learned the steps that are necessary in order to develop the product strategy, execute the product strategy and maintain the strategy successfully.
Program Outline
This course consists of 5 lectures and lastst 2 months. The fee for this course is 1840 euro. You will follow this course with 10-15 other participants. Interested? Contact UBS for futher information.
Day 1: Strategy, Organizational policies and the role of Product Management (Lecture 1 and 2)
During day 1, you will learn how to develop a vision with regard to Product Management in the organization. We will be focusing on the strategic context, the organizational policies and the role of Product Management. Market segmentation, consumer insights, concept creation, R&D forecasting and the development of value propositions are fundamental topics to be discussed.
Day 2: Product Development, Planning and Execution (Lecture 3 and 4)
During day 2, you will learn effectively how to get from concept to product launch. More concrete: you will learn how to come up with a solid Product Plan. The topics discussed during day 1 will be discussed on day 2 as well, although the topics will be scrutinized on a more profound level. Lastly, you will learn how to involve all stakeholders of the (internal and external) organization in your product plan and how to lead the organizational change that is necessary in order to successfully launch the product(s).
Day 3: Product and Portfolio Management (Lecture 5)
During the last day of the course, you will learn how to maintain control and commitment related to product management processes. We will be discussing the following: To what extent do products retain their relative market position and how to maintain position in this regard? How to capitalize on competitive advantage? How to deal with portfolio management? What KPIs are should be set, which metrics are used and how and when should adjustments be made in the process?
LECTURERS
Our lecturers are professionals with substantial experience in their field of expertise, who dedicate a few days a week of their time to helping others learn. They have hands-on experience and are responsible for the course curriculum in which they include new technology and the latest techniques & strategies.
PROGRAM FEE
The program fee for the course is € 1.840 excluding VAT. The fee includes the course, literature and dinner. No additional costs are involved.
Lecturers
Our lecturers are professionals with substantial experience in their field of expertise, who dedicate a few days a week of their time to helping others learn. They have hands-on experience and are responsible for the course curriculum in which they include new technology and the latest techniques & strategies.
Enrollment & additional information
You can complete enrollment after you have been approved by our admission board. Please contact Utrecht Business School admission board via 030-2270497 (option 6) or via contact [at] ubsbusiness.nl Our admission board is looking forward meeting you and will be happy answering all your questions
Docenten
De docenten die de opleiding Product Management Course (English) voor u verzorgen, hebben hun sporen ruimschoots in de praktijk verdiend. Naast deze ervaring in het vakgebied hebben zij ook een goede kennis van wetenschap, modellen en strategieën waardoor zij als geen ander in staat zijn om een brug te slaan tussen strategie en praktijk.
Kosten
Uw investering voor deze opleiding bedraagt 1840 euro (excl. BTW). Dit bedrag is inclusief colleges, studiemateriaal, toetsing en arrangement. Er zijn mogelijkheden om in meerdere termijnen het deelnamebedrag te voldoen. Informeer naar de mogelijkheden als u hier gebruik van wilt maken. De opleidingskosten zijn in bepaalde gevallen fiscaal aftrekbaar. Meer informatie vindt u op de website van de belastingdienst.
Course Data
There are two lectures per day. One starting at 3 PM till 5.30 PM and one starting at 6.30 PM till 9 PM. In between there is a dinner break.
Collegedata: opleiding start donderdag 18 januari 2024.
- College 1 + 2: Donderdag 18 januari 2023 (15.00 uur -21.00 uur incl. diner)
- College 3 + 4: Donderdag 1 februari 2024(15.00 uur -21.00 uur incl. diner)
- College 5: Donderdag 15 februari 2024 (15.00 uur - 17.30 uur excl. diner)
Collegedata: opleiding start donderdag 21 maart 2024.
- College 1 + 2: Donderdag 21 maart 2024 (15.00 uur -21.00 uur incl. diner)
- College 3 + 4: Donderdag 4 april 2024 (15.00 uur -21.00 uur incl. diner)
- College 5: Donderdag 18 april 2024 (15.00 uur - 17.30 uur excl. diner)
Collegedata: opleiding start donderdag 23 mei 2024.
- College 1 + 2: Donderdag 23 mei 2024 (15.00 uur -21.00 uur incl. diner)
- College 3 + 4: Donderdag 6 juni 2024(15.00 uur -21.00 uur incl. diner)
- College 5: Donderdag 20 juni 2024 (15.00 uur - 17.30 uur excl. diner)
Collegedata: opleiding start donderdag 10 oktober 2024.
- College 1 + 2: Donderdag 10 oktober 2024 (15.00 uur -21.00 uur incl. diner)
- College 3 + 4: Donderdag 24 oktober 2024 (15.00 uur -21.00 uur incl. diner)
- College 5: Donderdag 7 november 2024 (15.00 uur - 17.30 uur excl. diner)
Startdata
- 23-05-2024, Utrecht
- 10-10-2024, Utrecht
Vul hieronder uw emailadres in en u ontvangt de brochure van deze opleiding in uw mailbox.
Opleidersbeoordeling
Kosten:
€1840
Aantal deelnemers:
4 - 15
Overweegt u een opleiding? Neem contact op met UBS om uw leerbehoefte te bespreken. Bel ons via 030-2270497 of lees meer